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At FitFlop, they believe that if you want to live an inspired life, you’ve got to start with a great foundation. So, they created the world’s most exciting ergonomic sandals, shoes and boots, using world class design, a splash of fashion, and a continuously-innovating mix of beauty, brains and top-notch biomechanics.  

In 2006, FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two visionary biomechanists, she created a triple-density Microwobbleboard™ midsole, and launched the first FitFlop™ sandal, the WALKSTAR™. Because their iconic first sandal midsole was developed by biomechanists, and the upper was designed by a world-class fashion-loving graphic artist, it was ‘sportygorgeous’ on top and superengineered underneath. And women absolutely loved it.

FitFlop realized that the really cool shoes (or sandals, or boots, or clogs) are the ones you wear until they fall apart, that look good with everything, the shoes that are so comfortable they call your name from the closet, the lived-in ones you love so much you can’t bring yourself to throw away. The shoes with that same perfect combination of logic and magic. Now, the newer SupercomFF™ midsole (engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) allows FitFlop to offer an even wider range of silhouettes. Over 27 million pairs of FitFlops have been sold since they started making shoes. And FitFlop is repeatedly told – by their many happy customers – that FitFlop makes the most comfortable sandals in the world.

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