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New Balance

New Balance

William J. Riley incorporated the New Balance Arch Support Company in 1906. While watching chickens roam around his yard, Riley determined that the structure of a chicken’s foot is ideal for balance. The three talon chicken’s foot would serve as the structure of the New Balance arch support and then the model of the world’s first running shoe that had a rubber sole, known as the New Balance Trackster. After being sold a couple of times, New Balance was purchased by current owners, Jim and Anne Davis in 1972. This marked the beginning of New Balance’s development into an athletic footwear company. 

The goal at New Balance is to help you achieve yours.
At New Balance, their job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle. The New Balance products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. 

Today, New Balance has five factories in the United States alone and New Balance always has, and always will be, committed to making shoes in the U.S. 

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