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Ugg Australia

Ugg Australia

UGG may be best known today as a fashionable boot worn by celebrities and touted by Oprah as one of “Oprah’s Favorite Things,” but long before that, in 1978, a group of young men were on the Southern California coast when one Australian surfer tapping into his native roots, conceptualized the idea for the iconic brand.

The brand first started to gain traction in the 1980s where California’s youth developed an affinity for the product, which was strongly sold through surf shops lining the California shoreline.

Pop culture soon adopted the line and today the line is sold through independent shops and branded stores across the world. Among the more recent developments is a “Made in America” line that first launched in the Fall of 2014.

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