OluKai believes that everybody, no matter where they are, can live aloha. Aloha, the breath of life is about the action of giving without any expectation of receiving. Years before OluKai was profitable, they were giving back because that is part of their core values. It started as a different approach to a footwear company. OluKai wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship. OluKai views their approach today as part of a path; a journey that started with their ancestors that have passed down stories, values, and spirit. They believe that sustainability and positive living is less about an ethos and more about the choices that you make everyday. It's about your actions, and inspiring the actions of others.
OluKai produces products they believe in. Products they can stand behind. They believe in quality of product and material, craftsmanship in construction and finding quality in life by the choices they make everyday. Every product they make must offer style, durability, and comfort from heel to toe. OluKai pays close attention to every element of design, starting with the use of custom-made lasts and anatomical footbeds to ensure superior fit. Premium materials are carefully selected to be beautiful, durable, and soft against your skin. Handcrafted details honor island culture with authentic artwork. Behind every pair is this commitment to quality for those who wear them and those who craft them.